Hi! I’m Amber, a Creative and Marketing Director with a unique lens on marketing—viewing every decision, campaign, and strategy through the comprehensive and meticulous eye of behavioral science. My journey began in the intricate world of UX design and development, where I learned the art of crafting experiences tailored to human behavior and expectations. This foundation has become the bedrock of my marketing philosophy, influencing every facet of my approach to branding and marketing.
My foray into the world of marketing was driven by a profound realization: at the core of both UX design and marketing lies a deep understanding of human behavior. Just as UX design focuses on creating engaging and intuitive user experiences, marketing, at its essence, is about connecting with individuals on a level that resonates with their desires, needs, and actions. This synergy between UX principles and marketing strategies has guided my hands-on approach to rebranding and marketing, ensuring that every campaign is not just seen but felt, not just heard but understood.
With a rich history in agency settings, I’ve honed a hands-on approach that allows me to dive deep into all aspects of marketing and branding. From the initial research phase to the final execution, I’m there, ensuring that every element is aligned with the core behavioral insights that drive our target audience’s decisions. My experience spans across various industries, equipping me with the versatility to adapt and thrive in any market or niche.
Account-Based Marketing:
Target Account Identification
Personalized Campaign Strategies
Stakeholder Engagement Plans
Content Marketing:
SEO-Optimized Content Creation
Multimedia Content Development (videos, podcasts, infographics)
Editorial Calendar Management
Market Research:
Consumer Behavior Analysis
Competitive Landscape Mapping
Trend Forecasting
User Experience (UX) Design:
User Journey Mapping
Conversion Path Optimization
Usability Testing and Feedback Integration
Experiential Marketing:
Event Conceptualization and Execution
Brand Activation Campaigns
Customer Interaction Analysis
Email Marketing:
Segmented Campaign Design
A/B Testing and Optimization
Subscriber Lifecycle Management
Brand Strategy:
Brand Positioning and Messaging
Visual Identity Development
Brand Equity Measurement
Customer Relationship Management (CRM):
Customer Segmentation and Profiling
Personalized Communication Strategies
Customer Retention and Loyalty Programs
Social Media Marketing:
Platform-Specific Content Strategies
Engagement and Community Building
Analytics and Performance Tracking
Digital Advertising:
PPC Campaign Management
Display and Retargeting Strategy
Conversion Rate Optimization
Data Analytics:
Customer Data Segmentation
Marketing Performance Analysis
Predictive Behavioral Modeling
Search Engine Marketing (SEM):
Keyword Research and Strategy
SEO and PPC Integration
SERP Analysis and Optimization
At the heart of my approach is a commitment to authentic engagement. By continuously aligning marketing strategies with the natural behaviors and expectations of our audience, we create not just campaigns but conversations, not just impressions but lasting relationships.
Join me on a journey where every marketing decision is a product of deep behavioral understanding, every brand strategy is a narrative woven with the threads of human psychology, and every campaign is a bridge connecting your brand to the hearts and minds of your audience. Together, let’s harness the power of behavioral science to create marketing that doesn’t just reach people but moves them.
Unlock the secret to resonant and effective marketing by diving deep into the art of target audience segmentation. Tailoring your brand’s creative elements to align with the distinct preferences and behaviors of each audience segment
Discover the transformative power of aligning internal brand strategy with your external marketing efforts. In a world where every detail matters, the secret to a truly successful brand might just lie within the very core
Come with me on a deep dive into how behavioral science shapes consumer behavior and informs effective marketing strategies. If you work in the marketing/CX space, understanding the nuances of human behavior can be your
